About

Born on the border of the Plum Orchard and Little Woods neighborhoods of New Orleans, Seven Three Distilling Co.’s owner Jeff Rogers has deep roots in New Orleans and southern Louisiana.  Early on, he found his passion on the Pearl River and wanted to promote those experiences of Louisiana’s natural canvas with visitors from all over the world.  What started as a one man, one boat operation became Cajun Encounters, the area’s foremost leader in swamp experiences and eco-tourism.

Along the way, Jeff gained the respect of the hardest workers on the waters in the marsh, those who made their living fishing, crabbing, and whatever other means necessary that had been learned over many generations.  From his constant presence on the river climbing trees, taking pictures that would become lifetime memories, it was evident to everyone how much pride Jeff had in delivering the best possible experience for his guests.  Simple everyday conversations with locals on the back bayous became the foundation for a new vision on how to share the unique culture of our city and region.  Winks and smiles to what may lie under tarps in flat boats to stories of secret meetings deep in the swamp generations ago – and maybe still every so often today – ignited another venture to navigate the murky waters of distilling in none other than the home of the cocktail.

With nods to the famous 73 neighborhoods of New Orleans, Jeff, with his wife Mary Anna, created Seven Three Distilling Co. and its upscale brands including Irish Channel Whiskey, Gentilly Gin, St. Roch Vodka, and Bywater Bourbon.  Spirits with a Sense of Place is not just a slogan but a true connection with the city and region that mean so much to the Rogers family.  With that same passion and excitement started in a single boat telling the history of the swamps, Seven Three Distilling Co. will help share the pride of the Crescent City, the genuineness of the people, the unique culture that leaves every tourist feeling like a local, and the continuation of why cocktails just taste better when made in New Orleans!