LRA Showcase: Kitchen Counter- Second Stream, First-Class Profits: The Business of Catering

Description

Catering isn't just a side hustle - it's a serious revenue driver hiding in plain sight. Join Shelley Pigeon, Catering & Events Manager for Pigeon Catering & Events, as she shares insights from decades of experience in destination management and high-volume catering. 

This session dives into how restaurants can tap into catering to boost profits, expand their brand, and create a sustainable new stream of business. 

This session will cover:

• Crafting menus that wow guests and maximize margins
• Smart pricing and cost control strategies
• Building a high-performing catering sales team
• Winning marketing tactics and lead generation tips
• Nailing the logistics—on-site or off-site

Shelley brings a career filled with producing hundreds of corporate, association, and high-profile events, including the Super Bowl Media Party and IPW’s Closing Party. Her real-world experience and strategic know-how will leave you with actionable ideas to turn catering into your restaurant’s next big growth opportunity.

NOTE: Registration to this event is free and available to LRA restaurant members as part of their showcase registration. Non LRA restaurant members who register for this event will have to register for the showcase and pay the price of admission.