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LRA Showcase: Kitchen Counter- Booked & Buzzed: Turning Followers into Diners

August 2, 2025 2:00 PM - 2:45 PM (CDT)

Description

NOTE: Registration to this event is free and available to LRA restaurant members as part of their showcase registration. Non LRA restaurant members who register for this event will have to register for the showcase and pay the price of admission.

Please follow the link below to register for the LRA Showcase before registering for the session.

LRA Showcase - Louisiana Restaurant Association Showcase 2025



Today’s most successful restaurants, bars, and hotels know that a strong marketing strategy is built on a smart mix of brand storytelling, community engagement, digital visibility, and reputation management. In 2025 and beyond, one component is rising above the noise: influencer marketing. In this high-energy session, Vicki Voelker, Director of PR and Marketing for the Four Seasons Hotel New Orleans shares how restaurants, bars, and hotels can use digital word-of-mouth to build buzz, fill seats, and drive real revenue.


Drawing from real-world experience in luxury hospitality, Vicki will break down how to identify the right influencers, set clear expectations, and create authentic partnerships that deliver real results—not just likes.

Key takeaways include:

  • How to find influencers who truly fit your brand
  • Tips for creating partnerships that work for both sides
  • How to measure success beyond vanity metrics
  • Lessons learned on spotting red flags and maximizing ROI 

Get the inside scoop on turning followers into loyal fans—and paying customers.

SAMPLING OPPORTUNITY: This session is paired with Trinchero Family Estates

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Details: For any questions or concerns, please contact us at communications@lra.org
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