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LRA Showcase: Kitchen Counter- Second Stream, First-Class Profits: The Business of Catering

August 3, 2025 12:00 PM - 12:45 PM (CDT)

Description

NOTE: Registration to this event is free and available to LRA restaurant members as part of their showcase registration. Non LRA restaurant members who register for this event will have to register for the showcase and pay the price of admission.

Please follow the link below to register for the LRA Showcase before registering for the session.

LRA Showcase - Louisiana Restaurant Association Showcase 2025

Catering isn't just a side hustle - it's a serious revenue driver hiding in plain sight. Join Shelley Pigeon, Catering & Events Manager for Pigeon Catering & Events, as she shares insights from decades of experience in destination management and high-volume catering. 

This session dives into how restaurants can tap into catering to boost profits, expand their brand, and create a sustainable new stream of business. 

This session will cover:

  • Crafting menus that wow guests and maximize margins
  • Smart pricing and cost control strategies
  • Building a high-performing catering sales team
  • Winning marketing tactics and lead generation tips
  • Nailing the logistics—on-site or off-site

Shelley brings a career filled with producing hundreds of corporate, association, and high-profile events, including the Super Bowl Media Party and IPW’s Closing Party. Her real-world experience and strategic know-how will leave you with actionable ideas to turn catering into your restaurant’s next big growth opportunity.

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Details: For any questions or concerns, please contact us at communications@lra.org
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